2013_mercedes-benz_a-classGerman car marque Mercedes-Benz is busy developing its next generation of A Class set to be unveiled during the auto show in Geneva come March 2012.

A video was recently released by Mercedes to showcase the details of the upcoming entry level Mercedes vehicle like is new headlamps, new elements on its bumpers, and the overall profile of the new Mercedes-Benz A Class.

The video was also in time to meet the move of the competing brand in Europe.

As part of the marketing fun, Mercedes will send out prototypes of the A Class on the roads of Germany. The camouflaged A Class units will sport QR codes which can be scanned by fans. Those who want to participate can scan the Quick Response codes using their smartphones. The code will give the fans a chance to win special prizes and a chance to join Mercedes and the rest of the world in welcoming the new A Class during its debut at the Geneva Auto Show this year.

The next gen A Class will be rolling out into showrooms in Europe by the last quarter of this year. Mercedes fans in the US will have to wait until the second half of 2013 before getting their hands on this new A Class as a model for 2014. The US market though will be able to get a 4-door coupe inspired by the A Class before the end of 2012.

This 4-door Mercedes coupe is expected to be unwrapped during the auto show in New York this April. It is expected to look like a smaller CLS and will lead to a production of a more potent model with an AMG badge.

The Geneva Motor Show kicks off on March 6. We will keep you posted with new information that might be released by the car manufacturer before the official unveiling of the new A Class. Here’s a preview clip for now: